Every user has a next move.
Explore how learning, market insight and trading connect through behavior-led campaigns.
BEHAVIOR → NEXT ACTION
All cross-platform routes
Follow one user, step by step.
Cross-platform campaign library
12 behavior-led playbooksWhat could 2.5 million Info users unlock?
Start with one month of unique Mubasher Info users. Follow this cohort for 90 days as it moves into learning, research and real trading.
Eligibility filters for the target market, usable identity / consent and new prospects. Existing destination users are excluded from this acquisition example and remain in the roadmap’s retention routes. Reach is a deduplicated paid + owned audience; do not add channel reach totals together.
Give each reached user one initial route.
Use observed behavior to allocate mutually exclusive cohorts. Easy Trade + Smart Signals cannot exceed 100%; the remainder goes directly to Trade.
How the calculation works
Eligible audience = monthly unique users × eligibility rate. Reached audience = eligible audience × reach rate. The reached audience is split once into three non-overlapping routes. Every subsequent percentage is applied to the immediately preceding row, never to the full 2.5 million.
Counts are rounded down at each step. Non-converters remain in the source product or a future nurture cohort; they are not passed into another branch in this model. First traders are counted once under their original route, even after they use a second product.
This is a 90-day outcome for one monthly entry cohort, not a monthly or annual sales forecast. Do not multiply by 12 without deduplicating repeat visitors. These are gross scenario outcomes; use a control group to estimate campaign incrementality. No spend or cost-per-acquisition estimate is implied.
Activation foundations
Measure the movement, not just the install.
| Platform | Activation | Business outcome | Retention |
|---|---|---|---|
| Easy Trade | First simulation completed | Qualified cross-platform activation | Week 1 / Week 4 active learners |
| Mubasher Info | Watchlist created + return visit | Signals activation / Trade account start | Weekly engaged readers |
| Smart Signals | First report or signal engaged | Trade account funded / first trade | Weekly research engagement |
| Mubasher Trade | Verification completed + account funded | First trade / active funded clients | 30 / 60 / 90-day active traders |
Paid subscription metrics should be added only if the current product offer requires a subscription. No pricing or commercial model is assumed.
Product references & planning assumptions
Product descriptions follow the official app listings. Audiences, time windows, event names and campaign recipes are proposed for an Egypt-focused campaign; validate them against product analytics and available account capabilities.